Wal-Mart

What does it take to truly succeed, year after year, at raising money for hospitalized kids? The Wal-Mart and SAM'S CLUB associates who together raised over $30 million last year know a thing or two about what it takes. It's time to take notes as some of these associates reveal how they do what they do best.

Talk It Up! Talk is definitely not cheap when it comes to fund raising. In fact, repetition and consistency cannot be stressed enough. Busy work schedules and hectic days may push thoughts of kids in children's hospitals aside, but success comes when goals are announced and associates are continually reminded of the importance of their efforts. When talk about the campaign ceases or slows, the campaign itself will follow suit.

Work It! Thomas Edison once proclaimed, "There is no substitute for hard work." Wal-Mart and SAM'S CLUB associates wholeheartedly agree. "We work hard at fund raising," said Burkett. "It is not something where you can sit back and the money just comes in. We look for every angle."

Get Help! Hard work is key, but listening to others and seeking advice enhance fund raising success as well. A fundamental resource for all associates is the CMN director at their local children's hospital. These fund raising experts aid sponsors in many ways, providing motivation, materials, event ideas, media contacts, and much more.

Make It Fun! Walt Disney declared "It's kind of fun to do the impossible." Wal-Mart associates love to reach impossible goals, especially when it comes to helping kids. They also know how important it is to conduct FUNd raisers‹fund raising events that are fun for all involved.